The Vitamints™ Story
Because we thought you might be interested, here’s the story behind who we are, and why we developed Vitamints™…
Our story starts a few years ago when a small group of us, with a passion for vitamins, felt that things had gotten too hard for people who were just trying to get a regular dose of good quality vitamins.
a passion for vitamins?
Yes! From firsthand experience, we had all found that correct doses of proper vitamins (and other micro nutrients) can have an amazing effect on your health and well being. The scientific ones amongst us also knew there were hundreds of good scientific studies that supported our experiences.
The first problem was that selecting the right vitamins had become incredibly complex. All those brands, all the strange sounding ingredients, all the different doses. It was difficult even for people in the industry (like us). And then there were all those foods and drinks that claim to contain added vitamins – but maybe didn’t (more on this later).
When you eventually did find a product you thought (hoped) was good, paid more than a bit of money for it, and took it home – well sooner or later another problem emerged…
And that was: How easy is it to forget to take them? Or miss a few days? Or just run out of enthusiasm half way through?
Really easy. In fact, when we started looking into it, we were amazed at how many ‘graveyards of half used vitamin bottles were out there. Every home had one! Yet when we discussed this with people, they said they believed in vitamins and wanted to take them, but found it too hard to stick with.
Which was really unfortunate, because we know that vitamins work best if they are taken regularly over a long period. In fact, it is long term use that is associated with many major health benefits.
Now our small group of vitamin aficionados also had a strong belief in keeping things simple. So we started wondering if we could make it really easy to regularly get the vitamins and other micro nutrients people needed.
keeping things simple…
We don’t mean dumbed down simple. Rather the simple you find in products where the hard work and good bits are built in. So you’re left with something that is highly effective, and clear and simple to use.
And eventually we came up with the idea for Vitamints™.
The basic idea was to get vitamins out of the kitchen cupboard and into your life! This required a few radical departures from the path taken by normal vitamin supplements…
We started with portability. For that we had to throw away the bulky bottle. A small tin was perfect – it was durable and meant vitamins could go anywhere with you – thrown in a bag or slipped into a pocket. Or left in a strategic location – like your desk or the car.
Next, we had to make them easy to take. Mint-like was perfect – no water required, pleasant tasting – you could chew or savour them anywhere – and they would even freshen your breath.
Finally came the hard part – developing products that worked properly and also tasted great. No easy feat. Along the way we found that many (most!) products out there contained much more than the recommended daily intakes of vitamins. Another waste!
So we focused on developing a simple range of products that included vitamins and other micro nutrients at the scientifically accepted levels. Not at inflated levels your body can’t use just to give the appearance of greater potency.
We also wanted to be able to guarantee that you actually got the vitamins you were buying. So Vitamints™ were developed and manufactured as therapeutic products and not as foods. Because with foods and drinks there is no guarantee that what’s stated on the pack is actually there – see below.
what you may not know about vitamins in foods & drinks
When you buy cereals, breads, drinks etc with added vitamins, you may not realise that nobody is testing whether the vitamins are actually there. Or even properly validating whether they actually went in. This seems wrong to us – we think you should be confident that you’re getting what you paid for.
So that’s how Vitamints™ came to be. We are proud of Vitamints™ and passionate about getting out the message that proper vitamins can be both easy and genuinely helpful.
We hope they make getting your daily dose of vitamins a little bit easier!
The Vitamints™ Team